Times are changing and ten years ago it was extremely rare for consumers to be aware of the different qualities and characteristics of a diamond that effect it’s value. This meant that most people, who thought a diamond is a diamond is a diamond have been sold very poor quality diamonds thinking they may have got a bargain and sadly didn’t!
The good news is that with the advent of the internet and online jewellers like Quality Diamonds (more shameless plugging!) the information about the quality of every certified diamond can be shared with you. Competition is fierce online, so prices are also extremely competitive.
To be honest, there’s absolutely no reason to buy an uncertified diamond any more. So if you are… STOP! Unless you’re a qualified diamond gemmologist, you won’t know what you are buying and could potentially buy a poor quality diamond, without even realising.
If you’d like to find out more, please contact us and we’ll happily give you more information about what makes a really great diamond!